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Muslim Fashion Products Still Imported PDF Print E-mail
Friday, 14 December 2018

The Indonesian population, which is predominantly Muslim, is the main target for fashion products from other countries. In fact, Indonesia should be able to take advantage of these opportunities by producing its own Muslim fashion products. However, in reality, Indonesia has not become a major player in the sector.

 

Bank Indonesia (BI) Deputy Governor Rosmaya Hadi in Surabaya said that most of the countries producing global Muslim fashion products came from non-Muslim majority countries such as Singapore, China, Italy and France who also took advantage of the potential of the fashion market Muslims in Indonesia.

 

According to her, these countries entered the Muslim fashion industry through international brands, such as Dolce and Gabbana, Michael Kors, Mark and Spencer, to H & M. "Even though according to BPS, the fashion business sector contributed 18.01 percent of GDP. But we cannot be complacent and careless immediately. We are still the target market of Muslim fashion products, "She said.

 

It is still difficult for Indonesia to become a producer of Muslim fashion products, She said, because the textile sector cannot yet be fully independent. Most of the textile raw material products still come from imports. Based on Customs and Excise data in September 2018, fiber products still contributed to the trade balance deficit of US $ 1.32 billion and threads contributed to a deficit of USD 2.45 billion.

 

"This indicates that the national textile industry value chain is still not optimal in terms of upstream industry support for downstream industries," She explained.

 

She continued, the export-oriented upstream textile industry had an average of only 30 percent. While the downstream industry is deemed unable to be export oriented because its import content reaches 45 percent. "This is a picture that the future challenges for the Muslim fashion industry in the country will not be easier," She explained.

 

For this reason, She said, BI supports textile producers in Indonesia to implement halal value chain strengthening strategies or halal value chains. This means that all activities of entities involved along the supply chain from upstream to downstream apply concepts that are in accordance with Islamic law, starting from selecting suppliers, producing, storing, to distributing or separating storage and shipping of halal products to avoid contamination.

 

"BI starts from the process of mapping, identifying, and developing and developing business capital and business that are integrated from upstream to downstream for halal value chains," She concluded.

 

 

 

Produk Fesyen Muslim Masih Impor

 

 

Penduduk Indonesia yang mayoritas beragama muslim, menjadi target utama bagi produk fesyen dari negara lain. Padahal, Indonesia seharusnya bisa memanfaatkan peluang tersebut dengan memproduksi produk fesyen muslim sendiri. Namun, kenyataannya, Indonesia belum menjadi pemain utama di sektor tersebut.

 

Deputi Gubernur Bank Indonesia (BI) Rosmaya Hadi di Surabaya, Selasa, 11 Desember 2018 mengatakan, negara produsen produk fesyen muslim global kebanyakan berasal dari negara yang mayoritas penduduknya non-muslim seperti Singapura, China, Italia, serta Prancis yang turut memanfaatkan potensi pasar fesyen muslim di Indonesia.

 

Menurutnya, negara-negara tersebut masuk ke industri fesyen muslim melalui merek-merek internasional, seperti Dolce and Gabbana, Michael Kors, Mark and Spencer, hingga H&M. “Padahal menurut BPS, bidang usaha fesyen menyumbang 18,01 persen terhadap PDB. Tapi kita tak bisa berpuas diri dan lengah seketika. Kita masih menjadi target pasar dari produk fesyen muslim,” ujarnya.

 

Masih sulitnya Indonesia menjadi produsen produk fesyen muslim, kata dia, lantaran sektor tekstil yang belum bisa seluruhnya mandiri. Produk bahan baku tekstil masih kebanyakan berasal dari impor. Berdasarkan data Bea dan Cukai September 2018, produk serat masih menyumbang defisit neraca perdagangan sebesar US$1,32 miliar dan benang menyumbang defisit USD 2,45 miliar.

 

“Hal itu mengindikasikan bahwa rantai nilai industri tekstil nasional masih belum optimal dari sisi dukungan industri hulu terhadap industri hilir,” jelasnya.

 

Dia melanjutkan, industri hulu tekstil yang berorientasi ekspor rata-rata hanya 30 persen. Sementara industri hilir dirasa belum mampu berorientasi ekspor karena konten impornya mencapai 45 persen. “Ini adalah gambaran bahwa tantangan ke depan bagi industri fesyen muslim Tanah Air tak akan semakin mudah,” paparnya.

 

Untuk itu, kata dia, BI mendukung para produsen tekstil di Indonesia untuk menerapkan strategi penguatan rantai nilai halal atau halal value chain. Artinya, seluruh kegiatan entitas yang terlibat sepanjang rantai pasok dari hulu ke hilir menerapkan konsep yang sesuai syariat Islam, dimulai dari pemilihan pemasok, proses produksi, penyimpanan, sampai dengan distribusi atau memisahkan penyimpanan dan pengiriman produk halal agar terhindar dari kontaminasi.

 

“BI memulainya dari proses pemetaan, identifikasi, serta pengembangan dan pembangunan modal usaha dan bisnis yang terintegrasi dari hulu hingga hilir untuk halal value chain ini,” tutupnya.

 
		

		
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