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Home arrow Latest News arrow Sarong Majalaya hard to sold


				
			
			
Sarong Majalaya hard to sold PDF Print E-mail
Written by Maizer   
Friday, 29 May 2015

The decline of the textile industry Majalaya triggered by accumulated stock production businesses. Department of Trade and Industry, SME Cooperative Bandung District received reports of scores of at least 20 million sarong Majalaya currently difficult to sell. According to Popi, a number of textile businesses Majalaya currently still in production.

 

However, most are forced to stop production and marketing focus continued to accumulate stocks since the beginning of 2015.

 

Poppy confirmed, it currently can only do steps to help entrepreneurs in selling stock that has accumulated. With the threat of the lid so that the impact on employee layoffs can be prevented.

 

To assist in marketing these stocks, Popi admitted he is facilitating exports to the Middle East and other Islamic countries that have the potential to absorb sarong. Besides the residents themselves Majalaya encouraged to absorb local products untuj various purposes.

 

In addition, sarong Majalaya also be exhibited in a number of events that facilitated or followed by the Department of Cooperatives and SMEs Indag Bandung regency.

 

Meanwhile Kadisperindag West Java Ferry Sofwan Arief said it had since the last three years to anticipate market stagnation sarong.

 

In the current circumstances, Ferry admitted it could not carry out short-term measures for the marketing petrified Majalaya piling sarong. You see, the budget promotional Disperindag West Java is currently only limited cooperation with Australia and South Korea.

 

Besides still in the exploratory stage, both countries recognized Ferry not a huge potential market for the sarong.

 

Nevertheless, Ferry asserts, fixed pihaknta Majalaya agreed that the textile industry must be saved. Strategic step, in the near future all elements linked at the central level to the district would discuss the matter with the businesses.

 

In the medium and long term, said Ferry, West Java Disperindag will also encourage the modification of textile production machines in Majalaya. By doing so they not only can make a sarong. But it could make other products as diversified in order to remain operational when the market is weak sarong.

 

 

Sarung Majalaya sulit terjual

 

 

Terpuruknya industri tekstil Majalaya dipicu oleh menumpuknya stok hasil produksi para pelaku usaha. Dinas Koperasi UKM Perindustrian dan Perdagangan Kabupaten Bandung mendapat laporan sedikitnya 20 juta kodi kain sarung Majalaya saat ini sulit terjual. Menurut Popi, sejumlah pelaku usaha tekstil Majalaya saat ini masih berproduksi.

 

 Namun sebagian besar memang terpaksa menghentikan produksi dan fokus memasarkan stok yang terus menumpuk sejak awal 2015.

 

Popi menegaskan, pihaknya saat ini hanya dapat melakukan langkah untuk membantu para pelaku usaha dalam menjual stok yang menumpuk. Dengan begitu ancaman tutup yang berimbas pada PHK karyawan bisa dicegah.

 

Guna membantu pemasaran stok tersebut, Popi mengaku pihaknya sedang memfasilitasi ekspor ke negara Timur Tengah dan negara Islam lain yang berpotensi menyerap kain sarung. Selain itu warga Majalaya sendiri didorong agar menyerap produk setempat untuj berbagai keperluan.

 

Selain itu, kain sarung Majalaya juga akan dipamerkan dalam sejumlah even yang difasilitasi atau diikuti oleh Dinas Koperasi UKM dan Indag Kabupaten Bandung.

 

Sementara itu Kadisperindag Jawa Barat Ferry Sofwan Arief mengatakan, pihaknya sudah sejak tiga tahun terakhir melakukan antisipasi mandegnya pasar kain sarung.

 

Dalam kondisi seperti saat ini, Ferry mengakui pihaknya belum bisa melakukan tindakan jangka pendek untuk membatu pemasaran kain sarung Majalaya yang menumpuk. Soalnya, anggaran promosi Disperindag Jawa Barat saat ini hanya sebatas kerjasama dengan Australia dan Korea Selatan.

 

Selain masih dalam tahap penjajakan, kedua negara itu diakui Ferry bukan pangsa pasar yang potensial untuk kain sarung.

 

Meskipun demikian, Ferry menegaskan, pihaknta tetap sepakat bahwa industri tekstil Majalaya harus diselamatkan. Langkah strategisnya, dalam waktu dekat seluruh elemen terkait di tingkat pusat sampai kabupaten akan membahas masalah itu bersama para pelaku usaha.

 

Dalam jangka menengah dan panjang, ujar Ferry, Disperindag Jawa Barat juga akan mendorong modifikasi mesin produksi tekstil di Majalaya. Dengan begitu mereka tak hanya bisa membuat kain sarung. Namun bisa membuat produk lain sebagai diversifikasi agar bisa tetap beroperasi saat pasar kain sarung sedang lesu.

 

 
		
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