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Home arrow Latest News arrow Face MEA, Entrepreneurs Requested To Be Sensitive


				
			
			
Face MEA, Entrepreneurs Requested To Be Sensitive PDF Print E-mail
Written by Maizer   
Wednesday, 06 April 2016

The needs and desires of the community is always changing along with the times. When businesses are insensitive, they will be left behind and unable to compete. Moreover, this time the businesses are faced with the ASEAN Economic Community. On free trade, not just the items that are free to enter Indonesia but also labor.

 

The businesses in Indonesia, especially in West Java should be sensitive to the information and the various developments taking place in society.

 

 

It was announced by the Chairman of the Indonesian Textile Association Ade Sudrajat Seminar on Quality Improvement Strategy Seize Production Domestic Market in Narapati Hotel, Bandung.

 

"The shape of the sensitivity of the manifold. One example of that is when we are shopping and see a good product, immediately images and make inspiration. Do duplication for duplication was not something unlawful. Of note, of the duplication that we must innovate and enhance these products. We can see  China and Korea. They are not the mobile phone makers but now who is not familiar with the mobile phone from China and Korea, "he said.

 

According to him, no less important, in perfecting the product, must be tailored to the wishes and character of market trading purposes. When the trade purpose is the domestic market, businesses must also fully understand the character of the people in the country. It is one of the key success to win in the competition to win the domestic market. However, some other important matters should also not be forgotten.

 

"Had to develop a network and looking for partners. The businesses should be looking for partners who have the potential to improve the quality and quantity of products," he explains.

 

Sensitivity further, according to Ade, the necessity of pairs of eyes and ears to the various programs of the government. Not a few government programs that can be used to promote products at home and abroad

 

 

Hadapi MEA, Pengusaha Diminta Untuk Peka

 

 

 

Kebutuhan dan keinginan masyarakat selalu berubah seiring dengan pekembangan zaman. Bila para pelaku usaha tidak peka, mereka akan tertinggal dan kalah bersaing. Apalagi, saat ini para pelaku usaha dihadapkan dengan Masyarakat Ekonomi ASEAN. Pada perdagangan bebas tersebut, bukan hanya barang yang bebas keluar-masuk Indonesia tapi juga tenaga kerja.

 

 

Para pelaku usaha di Indonesia, khususnya Jawa Barat harus peka terhadap informasi dan berbagai perkembangan yang terjadi di masyarakat.

 

 

Hal itu disampaikan Ketua Asosiasi Pertekstilan Indonesia Ade Sudrajat pada Seminar Strategi Peningkatan Kualitas Produksi Merebut Pasar Dalam Negeri di Hotel Narapati, Bandung.

 

"Bentuk kepekaan itu bermacam-macam. Salah satu contohnya yakni ketika kita sedang berbelanja dan melihat suatu produk bagus, segera foto dan jadikan inspirasi. Lakukan duplikasi karena duplikasi itu bukan sesuatu yang haram. Dengan catatan, dari duplikasi tersebut kita harus melakukan inovasi dan menyempurnakan produk tersebut. Contohlah tiongkok dan Korea. Mereka bukan pembuat telepon selular tapi saat ini siapa yang tidak kenal dengan telepon selular asal tiongkok dan Korea," katanya.

 

Menurutnya, yang tidak kalah penting, dalam penyempurnaan produk, harus disesuaikan dengan keinginan dan karakter pasar tujuan perdagangan. Bila tujuan dagangnya adalah pasar dalam negeri, para pelaku usaha juga mesti memahami betul karakter masyarakat dalam negeri. Hal itu merupakan salah satu kunci sukses untuk bisa menang dalam persaingan merebut pasar dalam negeri. Hanya saja, beberapa hal penting lainnya juga tidak boleh dilupakan.

 

"Harus mengembangkan jaringan dan mencari mitra. Para pelaku usaha mesti bisa mencari mitra yang berpotensi untuk meningkatkan kualitas dan kuantitas produk," katanya menjelaskan.

 

Kepekaan selanjutnya, menurut Ade, yakni keharusan pasang mata dan telinga terhadap berbagai program dari pemerintah. Tidak sedikit program pemerintah yang dapat dimanfaatkan untuk mempromosikan produk di dalam negeri maupun di luar negeri.

 
		
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