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The performance of the textile and garment industry in 2016: Exports fell 1.9% while domestic garment consumption rose 2.2%.

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Home arrow Latest News arrow Market Share Textiles and Competitive Advantage

Market Share Textiles and Competitive Advantage PDF Print E-mail
Written by Maizer   
Thursday, 21 April 2016

The market value of the textile and fashion industry in Indonesia in 2015 is estimated to reach US $ 15.19 billion or equivalent to Rp 208 trillion (exchange rate of Rp 13,700 / US $), according calculations. The market value grew 4.7% compared to 2014 at US $ 14.51 billion, although the growth is much lower than last year by 7.2% compared with 2013.


Slowing growth in 2015 partly due to the weakening of the purchasing power of local consumers following the depreciation of the rupiah against the US dollar, a slowdown in the Indonesian economy, as well as the drop in world commodity prices.


Of the market value, approximately 20% supplied by imported products and 80% are still controlled by local producers, according to data from the Ministry of Industry (Ministry of Industry) and the Indonesian Textile Association (API). Products imported largely dominated the incoming illegal products smuggled to avoid import duties, so the price is 40% cheaper than local products.


Based on data from the Central Statistics Agency (BPS) in the last 5 years, the average textile imports rose by 19.9%, exports rose 6.8%, while public consumption rose 18.3%. This condition may be that the market growth encroached on the domestic market of imported goods, while exports did not grow significantly.


Meanwhile, according to calculations of data Indonesian Synthetic Fiber Producers Association (APSyFI) sourced from Bank Indonesia, the purchasing power in the last 5 years continues to increase where textile consumption rose from 1.21 million tons in 2009 to 1.75 million tons in 2014. In addition encouraged by increases in population, consumer spending also caused by the increase in per capita consumption, which rose from 5.03 kg in the year 2009 to 6.82 kg in the year 2014.


Company textiles and fashion in Indonesia actually has competitive compared to competitors in the world. It was seen from about 200 brands of clothes (fashion brand) world is produced in Indonesia, such as Zara, Adidas, Nike, The North Face, Amer Group, Salomon, Arcteryx, Calvin Klein and H & M.




Saiful Bahri, Member of the Association of Petekstilan Indonesia (API) field of Data and Information, said that Indonesia's potential involvement in producing products renowned in the world will continue to grow. "Yesterday I record about 150 to 200 brands of the world are produced in Indonesia," said Saiful.


He assessed the potential of Indonesia's involvement in producing the products renowned in the world will continue to grow. According to him, out of the total of products with famous brand in the world can still be increased from the current total. "People that wear Zara, original product here, produced in Indonesia," he added.




Nilai pasar industri tekstil dan produk fashion di Indonesia pada 2015 diestimasi mencapai US$ 15,19 miliar atau setara Rp 208 triliun (kurs Rp 13.700/US$), menurut perhitungan. Nilai pasar tersebut tumbuh 4,7% dibanding 2014 sebesar US$ 14,51 miliar, meski dengan pertumbuhan yang jauh lebih rendah dibanding tahun lalu sebesar 7,2% dibanding 2013.


Perlambatan pertumbuhan pada 2015 antara lain disebabkan pelemahan daya beli konsumen lokal menyusul depresiasi kurs rupiah terhadap dolar Amerika Serikat, perlambatan perekonomian Indonesia, serta anjloknya harga komoditas dunia.


Dari nilai pasar tersebut, sekitar 20% dipasok produk impor dan 80% masih dikuasai produsen lokal, menurut data Kementerian Perindustrian (Kemenperin) dan Asosiasi Pertekstilan Indonesia (API). Produk impor sebagian besar didominasi produk ilegal yang masuk secara selundupan untuk menghindari bea masuk, sehingga harganya 40% lebih murah dibanding produk lokal.


Berdasarkan data Badan Pusat Statistik (BPS) dalam 5 tahun terakhir, rata-rata impor TPT naik 19,9%, ekspor naik 6,8%, sedangkan konsumsi masyarakat naik 18,3%. Kondisi ini dapat bahwa pasar pertumbuhan dipasar domestik digerogoti barang impor, sedangkan ekspor tidak tumbuh signifikan.


Sementara menurut data kalkulasi Asosiasi Produsen Synthetic Fiber Indonesia (APSyFI) yang bersumber dari Bank Indonesia, daya beli masyarakat dalam 5 tahun terakhir terus meningkat dimana konsumsi tekstil naik dari 1,21 juta ton ditahun 2009 menjadi 1,75 juta ton ditahun 2014. Selain didorong oleh peningkatan jumlah penduduk, konsumsi masyarakat juga disebabkan oleh peningkatan konsumsi perkapita yang naik dari 5,03 kg ditahun 2009 menjadi 6,82 kg ditahun 2014.


Perusahaan tekstil dan fashion di Indonesia sebenarnya memiliki keunggalan dibanding pesaing di dunia. Hal itu terlihat dari sekitar 200 merek pakaian (fashion brand) dunia diproduksi di Indonesia, seperti Zara, Adidas, Nike, The North Face, Amer Group, Salomon, Arcteryx, Calvin Klein, dan H&M.


Syaiful Bahri, Anggota Asosiasi Petekstilan Indonesia (API) bidang Data dan Informasi, menjelaskan potensi keterlibatan Indonesia dalam menghasilkan produk-produk ternama di dunia akan terus bertambah. “Kemarin saya mendata sekitar 150 sampai 200 merek dunia diproduksi di Indonesia,” ujar Syaiful.


Dia menilai potensi keterlibatan Indonesia dalam menghasilkan produk-produk ternama di dunia akan terus bertambah. Menurut dia, dari total produk dengan merek terkenal di dunia juga masih bisa bertambah dari total yang ada saat ini. “Yang pakai Zara, itu produk asli sini, diproduksi di Indonesia,” tambahnya.


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