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Home arrow Latest News arrow Textile Industry West Java Requested To Increase Variation


				
			
			
Textile Industry West Java Requested To Increase Variation PDF Print E-mail
Written by Maizer   
Friday, 13 May 2016

Ram Textile Fashion Mart owner Nanwani say, the transition of supply to meet the demands of an increasingly diverse market. Therefore, he took the garment raw materials from China and Korea. Textile products from West Java is still considered too varied. This deficiency resulted textile entrepreneurs seeking another country of origin.

 

"Textile products in the country is plagued one thing. Proruk generated was not much variation. The difference with textiles from China and Korea are more diverse types and pattern," said Ram.

 

Nevertheless, she continues to textiles from local mills. Of the total collections owned, approximately 10-15% that is the local textile products. He said, batik is a best seller.

 

Ram said the store opened in the Flower City is a 4th outlets owned. Earlier, Textile Mart Mode there are two outlets in Jakarta and one outlet in Semarang.

 

Touched on the market share of sales, a businessman from India mentions outlets in Jakarta is the largest contributor. Of the total turnover, 35% of whom come from one of the shops in Jakarta.

 

"But, we are targeting revenue in Bandung store would exceed the achievements of the store in Jakarta. Moreover, in Singapore there are a lot of convection and designers reliably," he said

 

Meanwhile, associates said Rajiv Ishwardas owned stores it has its own advantages. Namely, seen from a more complete collection of fabrics and a competitive price.

 

He explained that the best textile materials imported from Europe and Asia Pacific. Various types of textiles are provided to meet the market designers, tailors, and special customer who will make special clothes such as dress party.

 

"We apply the concept of One Stop Shopping. In addition to shopping for fabric, in this place we can go straight stitched with models that consumers want," he said.

 

 

Industri Tekstil Jawa Barat Diminta Tingkatkan Variasi

 

Pemilik Mode Mart Textile Ram Nanwani mengatakan, peralihan pasokan ini untuk memenuhi tuntutan pasar yang semakin beragam. Karenanya, dia mengambil bahan baku pakaian itu dari Cina dan Korea. Produk tekstil asal Jabar dinilai masih belum terlalu variatif. Kekurangan ini mengakibatkan pengusaha mencari tekstil asal negeri lain.

 

 

"Tekstil produk dalam negeri itu terkendala satu hal. Proruk yang dihasilkan itu tidak banyak variasi. Beda dengan tekstil asal Cina dan Korea yang lebih beragam jenis dan coraknya," kata Ram.

 

Meski demikian, dia tetap mengambil tekstil dari pabrik lokal. Dari total koleksi yang dimiliki, sekitar 10-15% itu merupakan produk tekstil lokal. Dia mengatakan, kain batik merupakan produk best seller.

 

Ram menyebutkan, toko yang dibuka di Kota Kembang ini merupakan gerai ke-4 yang dimiliki. Sebelumnya, Mode Mart Textile ini ada dua gerai di Jakarta dan satu gerai di Semarang.

 

Disinggung mengenai market share penjualan, pengusaha asal India ini menyebutkan gerai di Jakarta merupakan penyumbang terbesar. Dari total omzet, 35% di antaranya didapat dari salah satu toko di Jakarta.

 

"Tapi, kita menargetkan pendapatan toko di Bandung ini akan melebihi capaian toko di Jakarta. Apalagi, di Bandung ini terdapat banyak konveksi dan desainer andal," ucapnya

 

Sementara itu, rekanan Rajiv Ishwardas menuturkan toko yang dimiliki ini mempunyai kelebihan tersendiri. Yakni, terlihat dari koleksi kain yang lebih komplet dan harga jual yang kompetitif.

 

Dia menjelaskan, bahan tekstil terbaik ini diimpor dari Eropa dan Asia Pasifik. Berbagai jenis tekstil disediakan untuk memenuhi pasar desainer, penjahit, dan pelanggan khusus yang akan membikin pakaian spesial seperti baju pesta.

 

"Kita menerapkan konsep One Stop Shopping. Selain berbelanja kain, di tempat kita ini pun bisa langsung dijahit dengan model yang diinginkan konsumen," sebutnya.

 
		
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