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Home arrow Latest News arrow Products Import Hold of 65 Percent Domestic Market


				
			
			
Products Import Hold of 65 Percent Domestic Market PDF Print E-mail
Written by Maizer   
Friday, 17 June 2016

Indonesian Textile Association estimates that 65 percent of the domestic market of textiles and textile products in the country with a total value of about 7.5 billion US dollars dominated by imported products. Therefore, creativity needs to be explored to encourage the penetration of Indonesian textile products.

 

"This creativity needs to be improved to anticipate the market increasingly critical of the design, color, and so on," said Chairman of the Indonesian Textile Association Ade Sudrajat in Jakarta, last weekend.

 

The reason consumers prefer imported products, according to Ade, needs to be observed and followed. Thus, the domestic industry players remain on the right track so can capturing the market.

 

"Only those who excel and high creativity will prevail in the increasingly fierce competition," he said.

 

The penetration of imported products to dominate the domestic market is also due to lower prices. "Prices of imported products could be inexpensive because the cost of energy in the country cheaper competitors," he said.

 

According to Ade, the momentum of Lebaran is currently relatively big impact on demand for textile products and textile products (TPT). "The culture of Indonesian people, especially in urban areas, is different. Clothes shopping is already a typical day activities, he said.

 

This condition is different from the 1980-1990's era when people tend to buy cloth for Ied.

 

Performance

 

Related export performance, Ade stated, Indonesian textile exports fell from 12.7 billion dollars in 2014 to about 12.3 billion dollars in 2015. Employers expect textile exports this year could rise to 12.5 billion dollars.

 

In fact, it is actually an export can be inflated to 13 billion US dollars. However, the condition, the proposed replacement of the energy costs of the Ministry of Industry (Ministry of Industry) can be realized.

 

Kemenperin put the textile industry as a strategic industry and become one of the motor manufacturing industry. Textile industry contribute to foreign exchange earnings 12.28 billion US dollars in 2015. However, exports of the textile industry in January-April 2016 amounted to 3.96 billion US dollars, down 5.16 percent compared to January-April, 2015.

 

Director General of Chemical, Textile and Miscellaneous Industry Ministry Harjanto said proposals incentive of reimbursement of the cost of energy for export-oriented industries, including textiles, is expected to provide greater added value of export foreign exchange earnings. "The cost of competitive energy is one key to competitiveness. Price competitive energy needed for industry players in the country has the same field of competition," he said

 

 

Produk Impor Kuasai 65 Persen Pasar Domestik

 

 

Asosiasi Pertekstilan Indonesia memperkirakan, 65 persen pasar domestik tekstil dan produk tekstil dalam negeri dengan nilai total sekitar 7,5 miliar dollar AS didominasi produk impor. Untuk itu, kreativitas perlu digali untuk mendorong penetrasi produk tekstil Indonesia.

 

"Kreativitas ini perlu ditingkatkan untuk mengantisipasi pasar yang semakin kritis terhadap desain, warna, dan sebagainya," kata Ketua Asosiasi Pertekstilan Indonesia Ade Sudrajat di Jakarta, akhir pekan lalu.

 

Alasan konsumen yang lebih menyukai produk impor, menurut Ade, perlu dicermati dan diikuti. Dengan demikian, pelaku industri dalam negeri tetap berada di jalur yang benar sehingga rnampu menggarap pasar.

 

"Hanya mereka yang unggul dan berkreativitas tinggi yang akan menang di persaingan yang semakin ketat," katanya.

 

Penetrasi produk impor hingga mendominasi pasar domestik juga disebabkan harga yang lebih rendah. "Harga produk impor bisa murah karena biaya energi di negara pesaing lebih murah," katanya.

 

Menurut Ade, momentum Lebaran saat ini relatif tidak berdampak besar terhadap permintaan produk tekstil dan produk tekstil (TPT). "Kultur masyarakat Indonesia, terutama di perkotaan, sudah berbeda. Belanja baju sudah merupakan kegiatan hari-hari biasa, katanya.

 

Kondisi ini berbeda dengan era 1980-1990-an ketika masyarakat cenderung membeli laaju menjelang Lebaran.

 

Kinerja

 

Terkait kinerja ekspor, Ade menyatakan, ekspor TPT Indonesia turun dari 12,7 miliar dollar AS pada 2014 menjadi sekitar 12,3 miliar dollar pada 2015. Pengusaha tekstil berharap ekspor tahun ini bisa meningkat menjadi 12,5 miliar dollar AS.

 

Bahkan, sebenarnya ekspor bisa didongkrak menjadi 13 miliar dollar AS. Namun, syaratnya, usulan penggantian biaya energi dari Kementerian Perindustrian (Kemenperin) bisa segera direalisasikan.

 

Kemenperin menempatkan industri TPT sebagai industri strategis dan menjadi salah satu motor penggerak industri manufaktur. Industri TPT berkontribusi dalam perolehan devisa 12,28 miliar dollar AS pada 2015. Namun, ekspor industri TPT periode Januari-April 2016 sebesar 3,96 miliar dollar AS atau turun 5,16 persen dibandingkan dengan Januari-April 2015.

 

Direktur Jenderal Industri Kimia, Tekstil, dan Aneka Kemenperin Harjanto mengatakan, usulan insentif berupa penggantian biaya energi bagi industri yang berorientasi ekspor, termasuk tekstil, diharapkan memberi nilai tambah lebih besar dari perolehan devisa ekspor. "Biaya energi yang kompetitif merupakan salah satu kunci daya saing. Harga energi yang kompetitif dibutuhkan agar pelaku industri dalam negeri punya medan persaingan sama," katanya.

 
		
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