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Home arrow Latest News arrow Given Special Area of Textile To Increase Marketing


				
			
			
Given Special Area of Textile To Increase Marketing PDF Print E-mail
Written by Maizer   
Tuesday, 07 March 2017

Micro, small and medium enterprises also welcomes special area for marketing will be prepared by the government of Saudi Arabia. Indonesia would be more benefit from this cooperation, especially the marketing of textile products. According Ikhsan, Indonesia more benefited by this cooperation.

 

Because the various commodities will be even greater potential SMEs to enter the market in Saudi Arabia, such as shoes, sandals, luggage, sejadah, textiles, and other Hajj purposes.

 

Chairman of the Association of Indonesian SMEs (Akumindo) M Ikhsan Ingratubun regard, a derivative of the six points of collaboration between the government of Indonesia and Saudi Arabia will be business and the marketing department. "It's just baseball give him their money, but development assistance and market access," he said when contacted on Wednesday, March 8, 2017.

 

During this time, product marketing has been carried SMEs and exporters. However, said Ikhsan, SMEs do not have a special area and still joined with merchants from other countries.

 

"Later we created a special area for marketing. It was top," said Ikhsan.

 

However, Ikhsan questioned whether the aid in the form of grants or loans that are judged to be unclear because of the new MoU. The reason is that the cooperation between the government of Indonesia and Saudi Arabia, not the government of Saudi Arabia to SMEs.

 

Additionally, Ikhsan ask for clarification whether SMEs will be charged when obtaining marketing facilities in Saudi Arabia. "The Government of the Arab and Indonesia to become a facilitator of SMEs. Now, the question whether SMEs have to pay with their facilitation it ?," he said.

 

Ikhsan also highlighted the Saudi government asked the Indonesian textile products, mainly Muslim dress. He assessed the potential of the domestic textile products is quite large, especially when entering the pilgrimage season.

 

"Enough of the seasonal side, especially during the pilgrimage season. Now umrah too crowded, but not for the Haj season," he said.

 

Moreover, said Ikhsan, the competitiveness of Islamic dress is quite large as Saudi Arabia can not produce textiles and for taking from India and Indonesia. Indonesia textile product prices are cheaper than other countries rated making higher competitiveness.

 

As is known, the six points of the MoU signed today, namely the exchange of information regarding policies, programs, projects, regulations, and best practices in the development of SMEs. Second, the exchange of experts, excursions, tours on objects related to the development of SMEs.

 

Third, facilitate business cooperation between SMEs through trading activities, promotions, exhibitions both national and international level, the cooperation of marketing and business partnership development. Fourth, provide the opportunity for SMEs to participate in training, both technical and managerial.

 

Fifth, to support and facilitate the activities of symposia, seminars, workshops conferences and bilateral meetings involving SMEs. Sixth, provide information and opportunities and support SMEs to gain access to markets in both countries and in other countries are promising.

 

 

Diberi Kawasan Khusus Agar Pemasaran Tekstil Meningkat

 

Pelaku usaha mikro, kecil, dan menengah pun menyambut baik kawasan khusus untuk pemasaran yang akan disiapkan pemerintah Arab Saudi. Indonesia pun akan lebih diuntungkan dengan adanya kerja sama ini, terutama pemasaran produk tekstil.

 

Ketua Umum Asosiasi UMKM Indonesia (Akumindo) M Ikhsan Ingratubun memandang, turunan dari enam poin kerja sama pemerintah Indonesia dan Arab Saudi akan berupa kegiatan dan satu kawasan pemasaran. "Cuma modalnya dia enggak ngasih, tapi bantuan pembinaan dan akses pasar," ucapnya saat dihubungi, Rabu, 8 Maret 2017.

 

Menurut Ikhsan, Indonesia lebih diuntungkan dengan kerja sama ini. Pasalnya, berbagai komoditas UMKM potensial akan semakin besar masuk pasar di Arab Saudi, seperti sepatu, sandal, koper, sejadah, tekstil, dan keperluan haji lainnya.

 

Selama ini, pemasaran produk tersebut sudah dilakukan pelaku UMKM dan eksportir. Namun, kata Ikhsan, pelaku UMKM belum memiliki kawasan khusus dan masih bergabung dengan pedagang dari negara lain.

 

"Nanti kita dibuatkan kawasan khusus untuk pemasaran. Itu top," ujar Ikhsan.

 

Akan tetapi, Ikhsan mempertanyakan, apakah bantuan tersebut berupa hibah atau kredit yang dinilainya belum jelas lantaran baru bersifat MoU. Pasalnya, kerja sama itu baru antara pemerintah Indonesia dan Arab Saudi, bukan pemerintah Arab Saudi dengan UMKM.

 

 

Selain itu, Ikhsan meminta kejelasan apakah UMKM akan dikenai biaya ketika memperoleh fasilitas pemasaran di Arab Saudi. "Pemerintah Arab dan Indonesia kan menjadi fasilitator UMKM. Nah, pertanyaannya apakah UMKM harus bayar dengan adanya fasilitasi itu?," ujarnya.

 

Ikhsan pun menyoroti minta pemerintah Arab Saudi terhadap produk tekstil Indonesia, terutama busana Muslim. Dia menilai potensi produk tekstil dalam negeri cukup besar, terutama saat memasuki musim haji.

 

"Cukup besar dari sisi musiman terutama saat musim haji. Sekarang umrah juga ramai, tapi tak sebesar musim haji," katanya.

 

Terlebih, kata Ikhsan, daya saing busana Muslim cukup besar karena Arab Saudi tidak bisa memproduksi tekstil dan selama mengambil dari negara India dan Indonesia. Harga produk tekstil Indonesia yang lebih murah dibandingkan negara lain dinilai membuat daya saingnya lebih tinggi.

 

Seperti diketahui, enam poin MoU yang ditandatangani tersebut, yakni pertukaran informasi terkait kebijakan, program–program, proyek, regulasi, dan praktik terbaik dalam pengembangan UKM. Kedua, pertukaran tenaga ahli, kunjungan, tur pada objek yang terkait dengan pengembangan UKM.

 

Ketiga, memfasilitasi kerja sama bisnis di antara UKM melalui kegiatan perdagangan, promosi, pameran baik bertaraf nasional maupun internasional, kerja sama pemasaran serta pengembangan kemitraan usaha. Keempat, memberikan kesempatan kepada UKM untuk mengikuti pelatihan, baik bersifat teknis maupun manajerial.

 

Kelima, mendukung dan memfasilitasi kegiatan simposium, seminar, konferensi lokakarya, dan pertemuan-pertemuan bilateral yang melibatkan UKM. Keenam, menyediakan informasi dan kesempatan serta mendukung UKM untuk memperoleh akses pasar di kedua negara dan di negara lain yang menjanjikan.

 
		
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