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Enter China Market Using International Brand PDF Print E-mail
Written by Maizer   
Monday, 12 June 2017

The potential market in China promises, making the Indonesian textile industry will focus on working on it. But, choose sign in with using brand international. The way selected by the textile business in Indonesia to compete in the Chinese market using international brands. However, it is a product made in Indonesia.


Ade Sudrajat, Chairman of the Indonesian Textile Association (API), said the market in China has been dominated by local textile products, but began to decline. Begin to be replaced by international products.


"We enter through them, both Uniqlo, H & M, Mark and Spencer, but made in Indonesia. If you enter (use the brand) itself is difficult, either from capital or the other, "he said


The desire of business players to increase textile exports to China, he added, because it has not worked maximally. The plan will start this year. "We want to focus on increasing exports to China," he said.


Ade explained, the selection to focus on the Chinese market, because the largest population in the world. Reached 1.3 billion people, with per capita income increasing. The middle class in China is about 200 million to 300 million people.


"It means the same as the entire population of Indonesia, so the middle class of all that, very potential," he said.


He hopes, with the focus on the textile market in China, Indonesia's exports could increase to US $ 1-2 billion.



Masuki Pasar Tiongkok dengan Menggunakan Merk Internasional



Potensi pasar di Tiongkok menjanjikan, membuat industri tekstil Indonesia mau fokus menggarapnya. Tapi, pilih masuk dengan menggunakanmerek internasional.


jalan yang dipilih pelaku usaha tekstil di Indonesia untuk bisa bersaing di pasar Tiongkok dengan menggunakan merek-merek internasional. Akan tetapi, itu merupakan produk buatan Indonesia.


Ade Sudrajat, Ketua Asosiasi Pertekstilan Indonesia (API), mengungkapkan, pasar di Tiongkok selama ini dikuasi produk tekstil lokal, tapi mulai menurun pamornya. Mulai digantikan oleh produk-produk internasional.


“Kita masuk melalui mereka, baik Uniqlo, H&M, Mark and Spencer, tapi made in Indonesia. Kalau masuk (pakai merek) sendiri susah, baik dari permodalan atau yang lain,” katanya.


Keinginan pelaku usaha meningkatkan ekspor tekstil ke Tiongkok, sambungnya, karena belum digarap maksimal. Rencananya akan dimulai tahun ini. “Kita ingin fokus meningkatkan ekspor ke Tiongkok,” tuturnya.


Ade menjelaskan, pemilihan untuk fokus garap pasar Tiongkok, karena jumlah penduduknya terbesar di dunia. Mencapai 1,3 miliar jiwa, dengan income per kapita terus meningkat. Kelas menengah di Tiongkok sekitar 200 juta hingga 300 juta orang.


"Artinya sama dengan seluruh penduduk Indonesia. Jadi kelas menengah semua itu, sangat potensial,” tegasnya.


Dia berharap, dengan fokus garap pasar tekstil di Tiongkok, ekspor Indonesia mampu meningkat menjadi US$ 1-2 miliar.

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