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Home arrow Latest News arrow Indonesia Fasyen Industry Enliven CPM Exhibition in Moscow


				
			
			
Indonesia Fasyen Industry Enliven CPM Exhibition in Moscow PDF Print E-mail
Written by Maizer   
Thursday, 24 August 2017

The Ministry of Industry through the Directorate General of Small and Medium Industries (Ditjen IKM) will send 9 selected fashen product labels to participate in the largest international fashion exhibition, Collection Premier Moscow (CPM), at Expocenter Fairground, Moscow, 30 August - 2 September 2017.

 

The 9 selected fashion product labels are Kabana by Itang Yunasz, Dian Pelangi, Kasha by Sjully Darsono, Devyros, Equator, Warnatasku, Kalyana Indonesia, Huraira and Teha Bags. They will fill the Indonesian pavilion "The Heart of Fashion Craft" at the 2017 CPM event, the world's largest fashions trade show.

 

Approximately 1,000 fashion brands will participate in an event attended by more than 22,600 buyers from 27 countries, and the Ministry of Industry for the second time participated in the exhibition.

 

The Indonesian pavilion "The Heart of Fashion Craft" is a real step from the Ministry of Industry to introduce Indonesia's fashion industry with its fashion craft that is able to penetrate the international market.

 

The industry players are expected to no longer just struggling as a local player but also build capacity to compete globally in order to realize the vision of Indonesia as one of the world's fashion centers in the next decade.

 

Following international fashion show trade show such as CPM in Moscow, certainly not only to attract the attention of buyers and the international media, but also an opportunity for the perpetrators of Indonesia's fasyen industry

Sees international ready to wear business opportunities and conducts business transactions.

 

In it is expected to occur synergy between the designers to prove the creativity, the media mengartakannya, public relations agents who introduce the brand Indonesia and buyers who will consider whether the works displayed have the potential to attract the hearts of consumers in their respective countries.

 

Secretary of the Directorate General of Small and Medium Industry Kemenperin Eddy Siswanto hopes the participation of the Ministry of Industry this time can be more successful than last year.

 

"Last year Itang Yunasz and Warnatasku received a positive response from overseas buyers. In addition to introducing Fashion Craft Indonesia, it is expected that all participants of this year's event will get a favorable order so their business can grow, absorb more workers and generate foreign exchange for Indonesia, "said Eddy, Tuesday (22/8), in Jakarta.

 

In addition to the Ministry of Industry, the presence of "The Heart of Fashion Craft" in CPM is also realized with the support of the Ministry of Trade, BKPM, PT Bank Negara Indonesia (Persero) Tbk, PT Telkom Indonesia, and PT Telkomsel.

 

This is a testament to the goodwill of many parties so that Indonesia's fashen industry can be counted on the international market with a more established industrial structure for the future Indonesia's fashion craft industry can build a more competitive business and grow to the lovers of the world's fashions with a consistent.

 

Textile and textile industry (TPT) has strategic value due to its absorbing nature as well as exportable commodity.

 

The TPT industry absorbs nearly 3 million workers and export value reaches USD 11.83 billion or 8.15% of total national exports in 2016.

 

The largest contributors to the exports and employment of Indonesian textile products came from apparel products including the fasyen industry.

 

Why Russia?

 

Fashion Program Coordinator Amy Wirabudi mentioned, in addition to the exhibition, 9 designers will also do a fashion show on August 30, 2017. On August 31, 2017, Warnatasku perform single show.

 

He added that Russia is one of the promising new markets. The World Bank estimates economic growth in Russia of 1.5% in 2017 and 1.7% in 2018. Russia and Indonesia have produced prospective agreements expected to boost non-oil exports to non-traditional export markets.

 

For 2017, the government targets non-oil exports to Russia to increase by 20.87 percent in 2017, to 1.52 billion dollars (Rp 20.28 trillion), from the previous 1.26 billion dollars.

 

Russian consumers are very focused on product quality, which is in part due to the Russian climate, and natural fiber is also popular.

 

Indonesian textile product exports to Russia reached USD 159.3 million, but in the Russian market, Indonesia only has 2.09% TPT market share.

 

Amy says there are 25 million Muslims in Moscow who can be a market for Muslim fashion and accessories.

 

 

Industri Fasyen Indonesia Ramaikan Pameran CPM di Moskow

 

Kementerian Perindustrian melalui Direktorat Jenderal Industri Kecil dan Menengah (Ditjen IKM) akan mengirim 9 label produk fasyen terpilih, untuk ikut pameran busana internasional terbesar  dunis, Collection Premier Moscow (CPM), di Expocenter Fairground, Moskow, 30 Agustus - 2 September 2017.

 

Ke-9 label produk fesyen terpilih adalah Kabana by Itang Yunasz, Dian Pelangi, Kasha by Sjully Darsono, Devyros, Ekuator, Warnatasku, Kalyana Indonesia, Huraira dan Teha Bags. Mereka akan mengisi paviliun Indonesia “The Heart of Fashion Craft” di acara CPM 2017, sebuah pameran dagang bidang fasyen terbesar di dunia.

 

Sekitar 1.000 fashion brands akan berpartisipasi dalam acara yang dihadiri lebih dari 22.600 buyers dari 27 negara, dan Kementerian Perindustrian untuk kedua kalinya ikut serta dalam pameran tersebut.

 

Paviliun Indonesia “The Heart of Fashion Craft” merupakan langkah nyata dari Kementerian Perindustrian untuk mengenalkan industri fasyen Indonesia dengan fashion craft-nya yang mampu menembus pasar internasional.

 

Para pelaku industri tanah air diharapkan tidak lagi hanya berkutat sebagai pemain lokal melainkan juga membangun kapasitas untuk bersaing secara global guna mewujudkan visi Indonesia sebagai salah satu pusat mode dunia dalam satu dekade ke depan.

 

Mengikuti ajang fashion trade show bertaraf internasional seperti CPM di Moskow, tentunya bukan saja untuk menarik perhatian para pembeli dan media internasional, namun juga merupakan kesempatan untuk para pelaku industri fasyen Indonesia

melihat peluang bisnis ready to wear internasional dan melakukan transaksi bisnis.

 

Di dalamnya diharapkan terjadi sinergi antara para desainer untuk membuktikan kreativitas, para media yang mewartakannya, agen kehumasan yang memperkenalkan brand Indonesia dan buyers yang akan menimbang apakah karya-karya yang ditampilkan memiliki potensi untuk menarik hati konsumen di negara mereka masing-masing.

 

Sekretaris Direktorat Jenderal Industri Kecil dan Menengah Kemenperin Eddy Siswanto berharap keikutsertaan Kementerian Perindustrian kali ini dapat lebih sukses dari tahun yang lalu.

 

“Tahun lalu Itang Yunasz dan Warnatasku mendapat sambutan yang positif dari buyers luar negeri. Selain dapat mengenalkan Fashion Craft Indonesia, diharapkan semua peserta event tahun ini mendapatkan order yang menguntungkan sehingga usahanya dapat berkembang, menyerap tenaga kerja yang lebih banyak dan menghasilkan devisa bagi Indonesia," ujar Eddy, Selasa (22/8), di Jakarta.

 

Selain Kementerian Perindustrian, kehadiran “Indonesia the Heart of Fashion Craft” di CPM ini terealisasi juga atas dukungan Kementerian Perdagangan, BKPM, PT Bank Negara Indonesia (persero) Tbk, PT Telkom Indonesia, dan PT Telkomsel.

 

Ini menjadi bukti itikad baik banyak pihak agar industri fasyen Indonesia dapat diperhitungkan di pasar internasional dengan struktur industri yang lebih mapan agar ke depannya industri fashion craft Indonesia dapat membangun bisnis yang lebih kompetitif serta berkembang ke pecinta fasyen dunia dengan konsisten.

 

Industri tekstil dan produk tekstil (TPT) memiliki nilai strategis karena sifatnya yang menyerap banyak tenaga kerja serta sebagai komoditas andalan ekspor.

 

Industri TPT menyerap hampir 3 juta tenaga kerja dan nilai ekspor mencapai USD 11,83 miliar atau 8,15% dari total ekspor nasional pada 2016.

 

Penyumbang terbesar ekspor dan penyerapan tenaga kerja TPT Indonesia berasal dari produk pakaian jadi termasuk di dalamnya industri fasyen.

 

Mengapa Rusia?

 

Fashion Programme Coordinator Amy Wirabudi menyebutkan, selain pameran, 9 desainer juga akan melakukan fashion show pada tanggal 30 Agustus 2017. Pada tanggal 31 Agustus 2017, Warnatasku melakukan show tunggal.

 

Dia menambahkan, Rusia merupakan salah satu pasar baru yang menjanjikan. Bank Dunia memperkirakan pertumbuhan ekonomi di Rusia sebesar 1,5% di tahun 2017 dan 1,7% di tahun 2018. Rusia dan Indonesia telah menghasilkan perjanjian prospektif yang diharapkan mampu meningkatkan ekspor nonmigas ke pasar ekspor nontradisional.

 

Untuk tahun 2017, pemerintah menargetkan ekspor nonmigas ke Rusia meningkat sebesar 20,87 persen pada 2017, menjadi 1,52 miliar dolar AS (Rp 20,28 triliun), dari yang sebelumnya 1,26 miliar dolar AS.

 

Konsumen Rusia sangat fokus pada kualitas produk, yang sebagian karena iklim Rusia, dan serat alami juga populer.

 

Ekspor tekstil produk tekstil Indonesia ke Rusia mencapai USD 159.3 juta, namun di pasar Rusia, Indonesia hanya memiliki market share TPT sebesar 2,09%.

 

Amy menyebutkan ada 25 juta warga muslim di Moskow yang bisa menjadi pasar untuk busana dan aksesoris muslim.

 
		
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