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Home arrow Latest News arrow Technology and Business Prospects of Digital Print for Textiles in Indonesia

Technology and Business Prospects of Digital Print for Textiles in Indonesia PDF Print E-mail
Written by Maizer   
Monday, 13 November 2017

Textile industry in Indonesia is now inseparable from the role of digital technology is growing rapidly today. As the analog textile industry goes beyond the boundaries of design, quantity and cost, the digital-based textile industry is no longer limited to those things.


The digital textile industry is characterized by the presence of textile printers that now come with a variety of shapes and sizes, can now answer the various limitations of design, quantity and cost.


Textile digital printing can now answer about the limitations of design. With digital textile printing can present a design that uses a more colorful gradations of color, can even produce a very thin gradations of color. As for the textile based analog, it is certainly difficult to do. Because the textile analogue gradation color must be striking or contrasted once.


Problem limitation quantity, the analog tekstile industry would require the quantity or quantity of products that quite a lot. While for Textile digital printing, the question of quantity is not a problem. Because it can print in the number of units or even large quantities. It is more flexible in accordance with the needs of production. So that it can be possible to be done by individuals, UKMmaupun for industrial class.


While the matter of cost constraints, of course very flexible in accordance with the needs. As for the analog textile industry would require a certain amount of costs to be able to produce it. Epsonsendiri according to Nolly Dhanurendra, Head of Marcom & Public Relation Epson Indonesia, is currently very concerned once the input from the customer. So Epson's products in recent years are more adaptive to the needs of its customers.


With a variety of advantages and flexibility, the digital textile printing industry certainly has more business prospects that are more promising. From the data reported by the Indonesian Textile Association, the growth of textile digital printing in Indonesiia shows significant growth rate.


According to the data, the current growth of digital printing for textiles in Indonesia up to 5 years is in the range of 20%. Lina Mariani, Product Marketing Manager of Epson Indonesia reveals that the growth of textile printer market is supported by various things. Among them is the growth factor of the creative industry in Indonesia which continues to be pushed by the government.


So the market opportunity for the digital printing industry for textiles in Indonesia according to Lina is still very promising. Therefore Epson itself seems very serious work on the market segment. Evident from the growing business from year to year which continues to increase. Even Epson set its growth target in double digits.


Lina herself seems very optimistic to reach the target. According to Lina, this is because in addition to the advantages of digital printing technology for textiles compared to analog print, more and more young entrepreneurs are entering the business of digital printing for textiles


Teknologi dan Prospek Bisnis Cetak Digital untuk Tekstil di Indonesia


Industri tekstil di Indonesia  kini tak terlepas dari peran teknologi digital yang sedang berkembang pesat saat ini. Ketika industri  tekstil analog berjalan pada batasan-batasan soal design, quantity dan biaya maka industri tekstile yang berbasis digital tidak lagi terbatas  pada hal-hal tersebut.


Industri  tekstil yang berbasis digital yang ditandai dengan kehadiran  printer textile yang  kini hadir dengan berbagai keragaman bentuk dan ukurannnya, kini bisa menjawab berbagai  batasan-batasan soal design, quantity maupun biaya.


Textile digital printing kini bisa menjawab soal  batasan-batasan tentang design. Dengan digital textile printing bisa menghadirkan design  yang menggunakan gradasi warna yang lebih beragam, bahkan bisa menghasilkan gradasi warna yang sangat tipis.  Sementara untuk tekstile yang berbasis analog, hal itu tentu susah dilakukan. Karena pada tekstil analog gradasi warnanya  harus mencolok atau kontras sekali.


Soal batasan quantity, pada industri  tekstile analog tentu  membutuhkan jumlah atau kuantity produk  yang cukup banyak. Sementara untuk  Textile digital printing, soal quantity tidak menjadi masalah. Karena bisa mencetak dalam jumlah satuan atau pun jumlah besar.Hal itu lebih fleksible sesuati dengan kebutuhan produksi.  Sehingga hal itu bisa memungkinkan untuk bisa dilakukan oleh perorangan, UKMmaupun untuk kelas industri.


Sementara soal  batasan biaya, tentu sangat fleksibel sesuai dengan  kebutuhan. Sedangkan untuk  industri tekstil analog tentu membutuhkan jumlah biaya tertentu untuk bisa  memproduksinya. Epsonsendiri menurut Nolly Dhanurendra, Head of Marcom & Public Relation Epson Indonesia, saat ini sangat  memperhatikan sekali masukan dari customer. Sehingga produk-produk Epson pada beberapa tahun terakhir ini lebih adaptif terhadap kebutuhan pelanggannya.


Dengan berbagai  keunggulan dan fleksibilitas tersebut, industri textile digital printing tentu lebih memiliki  prospek bisnis yang lebih menjanjikan. Dari data yang dilansir oleh Asosiasi Pertextilan Indonesiamenunjukan bahwa pertumbuhan Textile digital printing di Indonesiia  menunjukan angka pertumbuhan yang sukup signifikan.


Menurut data  tersebut, saat ini pertumbuhan cetak digital untuk tekstil di Indonesia sampai 5 tahun mendatang berada pada kisaran angka 20%.  Lina Mariani, Produk Marketing Manager Epson Indonesiamengungkapkan bahwa pertumbuhan pasar  printer tekstil tersebut didukung oleh berbagai hal. Diantaranya adalah faktor pertumbuhan industri kreatif di Indonesia yang terus di dorong oleh pemerintah.


Sehingga peluang market untuk industri cetak digital untuk tekstil di Indonesia menurut Lina masih sangat menjanjikan. Oleh karena itu Epson sendiri sepertinya sangat  serius menggarap segmen pasar tersebut. Terbukti dari pertumbuhan bisnisnya dari tahun ke tahun yang terus meningkat. Bahkan Epson memasang target pertumbuhannnya diangka dua digit.


Lina sendiri sepertinya sangat optimis dapat mencapai target tersebut. Menurut Lina, hal ini karena selain adanya keunggulan teknologi cetak digital untuk tekstil dibanding dengan cetak analog, saat ini juga semakin banyak para pengusaha muda yang memasuki bisnis cetak digital untuk tekstil


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