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Home arrow Latest News arrow Selling of China's Apparel in Tanah Abang Market

Selling of China's Apparel in Tanah Abang Market PDF Print E-mail
Written by Maizer   
Wednesday, 16 May 2018

Imported clothing products from China are mushrooming in Pasar Tanah Abang. In fact, its popularity is able to compete with local clothes. Based on World Bank data from year to year, textile products from China dominate the import market in Indonesia. In 2016 data, import value from China 2,870,298.01 US dollars.


While the market share of 35.17 percent. China's import value continues to grow when viewed since 2014. When compared with imports in 2015, the import value from the previous 2,618,600.26 US dollars with a market share of 32.83 percent. The other countries with a large share of imports in the textile and clothing sector of Korea, Hong Kong, USA, and other countries in Asia.


The high public interest for textile products from China is captured by the market. Including clothing traders in Pasar Tanah Abang. Some of the clothes sold in the stores are Chinese products imported into Indonesia.


The average imported clothes are sold on the 6th floor of Block A Tanah Abang Market. There are also shops on other floors that also sell imported clothes, but not as much on the 6th floor.


One clothing merchant on the 6th floor, Ariani said, most of the clothes sold in his shop is imported from China. The shop sells women's clothes with a model of contemporary. "Imports are local, but most are from China," Ariani said.

Although the price is more expensive, imported clothes more desirable. The reason is because the mode is more diverse and the material is better than the local one. Imported clothing sold range of Rp 130,000-Rp 150,000 per piece and local clothes about Rp 70,000 per piece.


"If the local material is hot, it's cool (clothes)," Ariani said. Dinda, seller of children's clothing on 3A floor Tanah Abang Market Block A also claimed that imported clothes from China are more desirable. Although local dress prices are cheaper and there are promos.


"The model is more funny, more choices," said Dinda. The clothing store keeper Didi also admitted that some of his wares are imported from China and Thailand. Clothing from abroad is supplied three times a week. The price is also not far adrift. Gamis import price is around Rp 300.000 while the local gamis price around Rp 150.000-200.000 "The stock is the same, half imported, local half," said Didi.


Larisnya Pakaian Asal China di Pasar Tanah Abang


Produk pakaian impor asal China menjamur di Pasar Tanah Abang. Bahkan, popularitasnya mampu menyaingi pakaian lokal. Berdasarkan data Bank Dunia dari tahun ke tahun, produk tekstil dari China mendominasi pasar impor di Indonesia. Pada data 2016, nilai impor dari China 2.870.298,01 dollar AS.


Sementara porsi pasarnya 35,17 persen. Nilai impor China terus bertumbuh jika dilihat sejak 2014. Jika dibandingkan dengan impor 2015, nilai impor dari sebelumnya 2.618.600,26 dollar AS dengan porsi pasar 32,83 persen. Adapun negara-negara lain dengan porsi impor cukup besar di sektor tekstil dan pakaian yakni Korea, Hongkong, AS, dan negara lain di Asia.


Animo masyarakat yang tinggi akan produk tekstil dari China ditangkap oleh pasar. Termasuk pedagang pakaian di Pasar Tanah Abang. Sebagian pakaian yang dijual di toko-toko tersebut hasil produksi China yang diimpor ke Indonesia.


Rata-rata baju impor tersebut dijajakan di lantai 6 Blok A Pasar Tanah Abang. Ada pula toko-toko di lantai lainnya yang juga menjual baju impor, namun tak sebanyak di lantai 6.


Salah satu pedagang baju di lantai 6, Ariani mengatakan, sebagian besar baju yang dijual di tokonya merupakan impor dari China. Tokonya menjual baju wanita dengan model kekinian. "Impor ada, lokal ada. Tapi kebanyakan dari China," ujar Ariani.

Meski harganya lebih mahal, pakaian impor lebih diminati. Alasannya karena modeonya lebih beragam dan bahannya leboh bagus daripada yang lokal. Baju impor dijual kisaran Rp 130.000-Rp 150.000 perpotong dan baju lokal sekitar Rp 70.000 perpotong.


"Kalau yang lokal bahannya panas. Ini (baju impor) adem dipakainya," kata Ariani. Dinda, penjual baju anak-anak di lantai 3A Pasar Tanah Abang Blok A juga mengaku baju yang diimpor dari China lebih banyak diminati. Meski harga baju lokal lebih murah dan ada promo.


"Modelnya lebih lucu, lebih banyak pilihannya," kata Dinda. Penjaga toko pakaian gamis, Didi, juga mengakui sebagian dagangannya diimpor dari China dan Thailand. Pakaian dari luar negeri dipasok tiga kali dalam seminggu. Harganya juga tak terpaut jauh. Gamis impor harganya sekitar Rp 300.000 sedangkan harga gamis lokal sekitar Rp 150.000-200.000 "Stoknya sama lah, impor setengah, lokal setengah," kata Didi.




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