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Home arrow Latest News arrow Acquisition of Two Factories, Sritex Confidently Maintain Export Share in Asia

Acquisition of Two Factories, Sritex Confidently Maintain Export Share in Asia PDF Print E-mail
Written by Maizer   
Thursday, 30 August 2018

PT Sri Rejeki Isman Tbk (SRIL) or Sritex will maintain the share of export sales to Asia by 55% to 60% this year from the company's total export sales. The company's export target is 58% to 60% of the company's sales.


Sritex Corporate Secretary Welly Salam said sales potential in the Asian region was good. Although at the beginning the company considered sales to the western region to be more promising.


"Last year the portion in Asia was 60%, while America and Europe were 12% and 15% respectively," said Welly.


According to him, with two acquisitions of two new factories this year, Sritex will be able to maintain company sales in the Asian region. This is because these two factories have export markets to Japan and several other Asian regions.


The company currently has a market share in Asian countries and regions such as Malaysia, South Korea, China, Japan, the Middle East and Turkey. Sales to the country also vary depending on demand.


"Japan, South Korea and China are threads. The Middle East is raw cloth and a little to Turkey. Finished fabrics to Europe, America and Asia too," Welly explained.



Akuisisi Dua Pabrik, Sritex Percaya Diri Jaga Pangsa Ekspor di Asia



PT Sri Rejeki Isman Tbk (SRIL) atau Sritex akan menjaga pangsa penjualan ekspor ke wilayah Asia sebesar 55% hingga 60% tahun ini dari total penjualan ekspor perusahaan. Target ekspor perseroan sebesar 58% hingga 60% dari penjualan perusahaan.


Corporate Secretary Sritex Welly Salam mengatakan potensi penjualan di wilayah Asia tergolong bagus. Meskipun pada awal perusahaan menilai penjualan ke wilayah barat lebih menjanjikan.


"Tahun lalu porsi di Asia 60%, sedangkan Amerika dan Eropa itu 12% dan 15% masing- masing," kata Welly.


Menurut dia, dengan dua akuisisi dua pabrik baru tahun ini, maka Sritex akan bisa mempertahankan penjualan perusahaan di wilayah Asia. Ini mengingat dua pabrik ini memiliki pasar ekspor ke Jepang dan beberapa wilayah Asia lainnya.


Adapun saat ini perusahaan memiliki pangsa pasar ke negara dan kawasan Asia seperti Malaysia, Korea Selatan, China, Jepang, Timur Tengah dan Turki. Penjualan ke negara tersebut juga berbeda-beda tergantung permintaan.


"Jepang, Korea Selatan dan China itu benang. Ke Timur Tengah itu kain mentah dan sedikit ke Turki. Kain jadi ke Eropa, Amerika dan Asia juga," ujar Welly menjelaskan.

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