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Home arrow Latest News arrow CCI Exposes 2019 Fashion Trend, Starting from Coral to Tie-Dyed Denim

CCI Exposes 2019 Fashion Trend, Starting from Coral to Tie-Dyed Denim PDF Print E-mail
Written by Maizer   
Friday, 11 January 2019

Fashion is one of the important things that is a concern at every moment of the beginning of the year, not only for fashion observers but also the society and also the textile industry of each country.


Consumers who in this case are always looking for the latest fashion information so as not to lag behind fashion trends to adjust their appearance because it has become a lifestyle.


Cotton Council International (CCI) is a non-profit trade association that promotes United States (US) cotton fiber and cotton products manufactured around the world with the trademark COTTON USA ™ describing 2019 fashion trends and the latest textile technology innovations to Indonesian textile industry players.


In collaboration with the Indonesian Textile Association (API), CCI presented a seminar entitled "Advantages of US Cotton Textiles Products and Future Fashion Trends in the Global Market" at the Sheraton Hotel, Bandung.


In the seminar attended by Jane Singer, Director & Head of Market Intelligence Inside Fashion Group, it was explained that 2019 fashion trends cover everything from Coral to Tie-Dyed Denim.


He also shared the results of his observations about the main changes that occurred in the retail market and changes in consumer attitudes.


One of them is the internet that allows consumers to easily research a product.


He underlined the important role of the quality of materials used by factories to produce clothing, in order to validate brand or brand quality claims.


"Bright colors, good print results, and comfortable materials are the expected results. "I believe American cotton is the key to success in achieving expectations from good production," said Jane.


He further emphasized that in the end, good quality products will determine brand value. So according to him, American cotton is the right choice for entrepreneurs as a basic material for textile production and materials for fashion creations that will be created this year.


"COTTON USA ™ technology innovation is very useful for fashion production according to this year's fashion trends. Then, customers today tend to be willing to pay extra for functional clothing, "said Jane.


While in his presentation, Andy Do, CCI Indonesia's Program Representative, said that COTTON USA ™ is always committed to assisting manufacturing industries in understanding fashion trends.


Not only that, the other concern is the use of the latest technology, and the advantages of using American cotton to create new opportunities and other benefits for entrepreneurs and more broadly, for the Indonesian textile industry.


Andy also said that American cotton has 5 advantages, so it is trusted by the world textile industry, including Indonesia, which are high-quality because 100 percent are picked using machines, have high consistency, sustainability, transparency, and purchasing assistance.


"In other words, CCI has a strong commitment to maintain the quality of US cotton products from upstream to downstream," he said.




CCI Paparkan Trend Fesyen 2019, Mulai dari Coral Hingga Tie-Dyed Denim



Fesyen merupakan salah satu hal penting yang menjadi perhatian pada setiap momen awal tahun, tidak hanya bagi pemerhati mode tetapi juga masyarakat dan juga industri tekstil setiap negara.


Konsumen yang dalam hal ini masyarakat selalu mencari informasi fesyen terbaru agar tak tertinggal tren mode untuk menyesuaikan penampilan mereka karena telah menjadi gaya hidup.


Cotton Council International (CCI) adalah asosiasi perdagangan nirlaba yang mempromosikan serat kapas Amerika Serikat (AS) dan produk kapas manufaktur di seluruh dunia dengan merek dagang COTTON USA™ memaparkan tren fesyen tahun 2019 dan inovasi teknologi tekstil terbaru kepada para pelaku industri tekstil Indonesia.


Bekerja sama dengan Asosiasi Pertekstilan Indonesia (API), CCI menghadirkan seminar bertajuk “Advantages of US Cotton Textiles Products and Future Fashion Trends in the Global Market” di Hotel Sheraton, Bandung.


Dalam seminar yang dihadiri Jane Singer, Director & Head of Market Intelligence Inside Fashion Group, dipaparkan bahwa tren fesyen 2019 meliputi mulai dari Coral sampai Tie-Dyed Denim.


Ia juga membagikan hasil pengamatannya mengenai perubahan utama yang terjadi di pasar ritel dan perubahan sikap konsumen.


Salah satunya adalah internet yang membuat konsumen dapat dengan mudah melakukan riset terhadap suatu produk.


Dia menggarisbawahi peran penting kualitas bahan yang digunakan oleh pabrik untuk memproduksi pakaian, demi memvalidasi klaim kualitas merek atau brand.


“Warna yang cerah, hasil cetak yang bagus, serta bahan yang nyaman adalah hasil yang diharapkan. Saya yakin kapas Amerika menjadi kunci keberhasilan pencapaian harapan dari hasil produksi yang bagus,” ungkap Jane.


Lebih lanjut Ia menegaskan bahwa pada akhirnya, kualitas hasil produksi yang bagus akan menentukan nilai brand. Sehingga menurutnya, kapas Amerika menjadi pilihan yang tepat bagi para pengusaha sebagai bahan dasar produksi tekstil dan bahan untuk kreasi busana yang akan diciptakan tahun ini.


“Inovasi teknologi COTTON USA™ sangat berguna untuk produksi busana sesuai tren fesyen tahun ini. Kemudian, pelanggan saat ini cenderung bersedia membayar ekstra untuk pakaian yang fungsional,” kata Jane.


Sementara dalam paparannya, Andy Do, Program Representative CCI Indonesia, mengatakan COTTON USA™ selalu berkomitmen untuk mendampingi para pelaku industri manufaktur dalam memahami tren fashion.


Tidak hanya itu, yang menjadi perhatian lainnya adalah penggunaan teknologi terbaru, dan keunggulan penggunaan kapas Amerika untuk menciptakan peluang baru serta manfaat lain bagi para pengusaha dan secara lebih luas, untuk industri tekstil Indonesia.


Andy juga mengatakan kapas Amerika memiliki 5 keunggulan sehingga dipercaya oleh industri tekstil dunia termasuk Indonesia diantaranya berkualitas tinggi karena 100 persen dipetik menggunakan mesin, memiliki konsistensi tinggi, sustainability, transparansi, dan pendampingan pembelian.


“Dengan kata lain, CCI memiliki komitmen yang kuat untuk menjaga kualitas produk kapas AS mulai dari hulu hingga hilir,” katanya.

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