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Home arrow Latest News arrow The Government Sees Potential Muslim Clothing Exports to Canada


				
			
			
The Government Sees Potential Muslim Clothing Exports to Canada PDF Print E-mail
Written by Maizer   
Tuesday, 19 March 2019
The government looks at the export potential of apparel - especially Muslim clothing - to Canada. This potential is considered quite large along with many Muslim immigrant communities from Bangladesh, Pakistan, the Middle East and Lebanon.

 

However, the trend of Muslim fashion that is in demand in Canada is mostly still in the form of clothing with a simpler design, such as black. Canadian consumers still consider the design of Indonesian Muslim clothing too many models and luxury.

 

In order to enhance understanding of Canada's market access, the Ministry of Trade, through the Directorate General of National Export Development (DG PEN), in collaboration with Project Canada's Trade and Private Sector Assistance (TPSA) held workshops for more than 100 Jabodetabek textile entrepreneurs.

 

"It is expected that business people can find out potential of the Canadian market by establishing buyer partnerships in North American region, and product marketing strategies there," said Arlinda, Director General of National Export Development at the Ministry of Trade.

 

The TPSA Project Apparel Experts from Canada, also helped provide an overview of entrepreneurs related to market conditions, trends in consumer clothing, retail systems, labels and regulations there.

 

In addition, they also provide information on market prices, logistics, business practices, and product promotions in Canada. With the provision of information and export potential in the country, business people are expected to get a broader new perspective on Canadian market and are ready to implement their business according to the information obtained.

 

 "We are trying to improve competitiveness and expand the market share of Indonesian export products in the international market," he said.

 

 

Pemerintah Lirik Potensi Ekspor Busana Muslim ke Kanada

 

 

Pemerintah melirik potensi ekspor pakaian jadi - terutama busana muslim - ke Kanada. Potensi ini dinilai cukup besar seiring dengan banyak komunitas imigran muslim yang berasal dari Bangladesh, Pakistan, Timur Tengah, dan Libanon.

 

Namun demikian, tren busana muslim yang diminati di Kanada kebanyakan masih berupa pakaian dengan desain yang lebih sederhana, seperti berwarna hitam. Konsumen Kanada masih menganggap desain pakaian muslim Indonesia terlalu banyak model dan mewah.

 

Guna meningkatkan  pemahaman tentang akses pasar Kanada, Kementerian Perdagangan melalui Direktorat Jenderal Pengembangan Ekspor Nasional (Ditjen PEN)  yang bekerjasama dengan Trade and Private Sector Assistance (TPSA) Project Kanada menyelenggarakan lokakarya kepada lebih dari 100 pelaku usaha tekstil Jabodetabek.

 

"Diharapkan pelaku usaha dapat mengetahui potensi pasar Kanada dengan menjalin kemitraan pembeli di wilayah Amerika Utara, dan strategi pemasaran produk di sana," kata Direktur Jenderal Pengembangan Ekspor Nasional Kementerian Perdagangan Arlinda.

 

Tenaga Ahli Pakaian Jadi TPSA Project dari Kanada, juga membantu memberi gambaran terhadap para pengusaha terkait kondisi pasar, tren konsumen pakaian jadi, sistem peretail, label dan regulasi di sana.

 

Selain itu, mereka memberikan pula informasi mengenai harga pasaran, logistik, praktik bisnis, serta promosi produk di Kanada.  Dengan pembekalan informasi dan potensi ekspor di negara tersebut, pelaku usaha diharapkan mendapatkan sudut pandang baru yang lebih luas tentang pasar Kanada dan siap mengimplementasikan bisnisnya sesuai informasi yang didapat.

 

 “Kami berupaya meningkatkan daya saing dan memperluas pangsa pasar produk ekspor lndonesia di pasar internasional," ujarnya.

 

 
		
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