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Home arrow Latest News arrow IFW 2020 Seeks to Boost the Culture of Sustainable Fashion


				
			
			
IFW 2020 Seeks to Boost the Culture of Sustainable Fashion PDF Print E-mail
Written by Maizer   
Thursday, 13 February 2020

Indonesia Fashion Week (IFW) is trying to focus the focus of the Indonesian fashion sector on not only the beauty of a piece of cloth that wraps the body, but is also sustainable. That is, concerned with how the welfare of the craftsmen, to the environment.

 

Its mission is quite challenging: introducing culture, protecting the environment, while preserving the economic wheels of the workers.

 

Therefore, since 2019 the annual fashion event, which was established in 2011, has the theme of cultural diversity in the country. Various traditional fabrics were exhibited through various forms of clothing. This year, taking on the uniqueness of traditional Kalimantan cloth, IFW was held with the headline "Tales of the Equator - Treasure of the Magnificent Borneo".

 

In addition to introducing the culture of Borneo, IFW also strives to preserve the environment. The main reason, as said by Aam Hamada, the designer from Bali behind the Kekean Gallery label to Lokadata.id, is that the presence of cheap mass-produced clothing (fast fashion) is currently considered a threat.

 

From an environmental perspective, the textile industry contributes up to 20 percent of waste. "The impact of the fashion industry, 20 percent of the world's waste contributors. If we wear one shirt, it consumes 2,700 liters of water, "said Aam.

 

However, small industries can still be controlled. Therefore, the perpetrators of the sustainable fashion industry collaborate with local craftsmen by applying various restrictions. These limits prevent various impacts that can occur in the future, such as impacts on human resources, the environment, and the economy.

 

"Sustainable fashion is not intended to rival the fashion industry. The fashion industry sees profit, it sees empowerment and economic turnaround, "he explained.

 

Aam and other designers who are members of APPMI are also currently working so that traditional fabric crafters who work together with them can live prosperously. The trick is to buy and use domestic production materials that are done directly by local residents.

 

"Not even a single thread is taken from the outside and sent outside, everything is finished. With this, all levels of society feel the impact, "he said.

 

This is expected to boost the Gross Domestic Product (GDP) of the creative economy in the fashion subsector. Because, in 2016 the highest GDP was still contributed by the culinary sector by 44 percent. While the fashion sector reached 18 percent.

 

In 2019, the distribution of creative economic actors, based on data from the Creative Economy Agency (Bekraf), the highest fashion subsector is in Southeast Sulawesi with a total of 98,975 people or 22.7 percent.

 

 

 

 

 
		
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